HighCategory
Most of the range can’t be reached by browsing
Health check.
A website health check is a short, plain English assessment of one part of your online store. You pick the topic. I go through the store the way a customer would, on a laptop and a phone, time what happens, and write up what is wrong, what it is likely costing you and what I would change first. Nine pages, no login, no access to anything.
AI-generated
HighFront page
Staff editing tools sent to every visitor
MediumAccount
New accounts open on empty sections
Example findings
The audit ladder
Read in order: each audit takes more access than the one before it. All prices exclude VAT.
Six topics, you choose one
All nine pages go to the one subject
What it covers
- Speed: how fast each kind of page loads, on a laptop and a phone, against Google’s own thresholds
- Findability: navigation, category listings, filtering and site search
- Product pages: what a buyer needs in order to decide, and what is missing
- Basket and checkout: the path from adding an item to paying for it
- AI visibility: whether ChatGPT, Perplexity and Google’s AI can read your products and cite you
- Trust and legal: delivery, returns and the pages that have to be there
What it does not
- More than one topic in one report: six skimmed tells you less than one looked at properly
- Anything behind a login, or the admin
- Your analytics, ad or feed accounts: that is the backend audit
- Every page template on the site: that is the visual audit
- Fixing what it finds, which is quoted separately if you want it
What you get
The nine pages, in the order you read them
It is written for somebody who doesn’t work in technology and reads straight through in about ten minutes. Where a term from the trade is unavoidable, it is explained in the same sentence rather than left to a glossary.
AI-generatedPlain English
Health check
Nine pages
Every problem comes with a picture of the page it happens on and the web address, so you can go and see it yourself.
- What I looked atThe pages tested, why each was chosen, and their web addresses: the front page, a main category, the largest category, a product page, and the rest of the path your topic runs through.
- Three numbers that matterThree measurements taken from named pages on a named date, written the way I would explain them on a call, against the thresholds Google publishes rather than mine.
- What is already workingThe things you have got right, so nobody undoes them while fixing the rest.
- What I foundEvery finding on your topic, grouped, each with what it is, what it costs you in sales or risk, and where it was seen.
- How you compareOne competitor measured the same way on the same day, figure against figure, so the gap is like for like.
- What I would do firstThree changes in order: the smallest job, the quickest to show a result, and the largest, with what each would prove.
- What the deeper audits coverWhat the visual, backend and complete audits would add, and what they cost, if you want to go further.
From a real health check
Twenty findings, one square each
What one £500 health check turned up: twenty findings across four areas of the store, ranked by what they cost. Seven were costing sales at the time of writing.
- Critical, costing sales now7
- Major, costing sales, or will8
- Minor, worth fixing alongside3
- Cosmetic, noticed, not urgent2
Method · Counted from a health check for a UK retailer with a catalogue of several thousand products, issued September 2026. The client is not named.