◆ WRITING
Ecommerce teardown
Symptom-first pieces on a live store going wrong: slow pages, checkouts that leak, replatform quotes that don’t add up. Each one starts from what the owner sees, works back to the cause, and says what fixing it takes.
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What’s filed here
What ecommerce teardown covers
What it covers
- Speed and Core Web Vitals, read the way Google measures them
- Checkout and conversion problems, with the likely causes
- What a replatform really costs, and how to sanity-check a quote
- The free checks you can run yourself before paying anyone
What it does not
- Named stores being criticised: examples are anonymised or public
- Platform sales pitches: the fix is whatever fits the store